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Brand Story

- Brand Story -

REDEFINING ELECTRIC BIKE

EXPLORE THE NATURE

SWM Motorcycles is a historic motorcycle manufacturer strategically placed in Lombardy, the beating heart of Italian motorcycling and chosen by major companies in the industry for its location adjacent to the Milan area, which plays a driving role in global business.

Born as a racing brand, with its entry into the Shineray Group SWM has left the racing world to look to the future and expand into the international market.

BINSEN is a sub-brand of SWM, focusing on the research and development of electric motorcycles. Meet the SWM Binsen: The Electric Revolution on Two Wheels! an innovative electric bike that blends cutting-edge technology with pure riding thrill. Whether you're cruising through city streets or taking on off-road trails.

Binsen’s ultimate goal is total customer satisfaction.
1-YEAR WARRANTY.
7-Day 24-Hour Service.
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binsen ex2 pro-1

Persistently exploring

The creative soul of the SWM range comes to life at the heart of its innovative Design Center, where the dedication of the technicians is the lifeblood that fuels the relentless exploration of new styling concepts. Using state-of-the-art tools, both hardware and software, the team shapes unique designs by taking care of every step of the process.

State-of-the-art systems such as CAD/CAE/CAM, 3D printers, CNC machines, and dedicated areas for frame preparation, welding, and torsional testing allow designers and engineers to start from a pencil sketch and turn it into a work of art on two wheels. This exciting journey of motorcycle production continues with meticulous assembly, testing and road testing.

The result? An exclusive design that stands out for its clarity, fluidity and functionality, fully reflecting the Italian passion for motorcycles. Inspired by the brand’s deep tradition and the models that made it famous in the past through original styling solutions,SWM motorcycles embody timeless elegance.

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